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Blackberry’s global market share shrinks to less than one percent

Windows Phone also sees a second quarter slump
Thu Jul 31 2014, 10:52

CANADIAN PHONE MAKER Blackberry's global market share has fallen to less than one percent in the second quarter, while iOS and Android both made gains during the three month period.

So says analyst outfit Strategy Analytics, which has released its smartphone statistics for the second quarter. The firm revealed that worldwide smartphone shipments grew 27 percent annually from 233 million units to 295.2 million.

However, while smartphone sales are on the up it seems that not many buyers opted for a Blackberry, with Strategy Analytics' figures revealing that the firm's market share shrunk to just 0.6 percent during the quarter, with shipments of 1.9 million smartphones. This time last year, Blackberry saw quarterly sales of 5.7 million units, claiming a 2.4 percent share of the global smartphone market.

Strategy Analytics director Woody Oh said, "Blackberry saw its global smartphone share tumble from [two] percent to [one] percent in the past year due to a weak line-up of BB10 devices."

While Blackberry slips into near non-existence, Android and iOS both saw growth during the quarter.

Unsurprisingly, Android continues to dominate, capturing 84.2 percent of the global smartphone market, up from 80.2 percent this time last year, with shipments of 249.6 million smartphones. Google's mobile operating system isn't so dominant in the UK however, with Kantar Worldpanel Comtech having reported on Wednesday that it holds 60.6 percent of the market.

Kantar also reported that iOS saw a drop in market share, although Apple seems to be doing better globally. According to Strategy Analytics' figures, shipments of 35.2 million iPhones gave Apple a 13.5 percent share of the market, up from 11.9 percent the previous year.

There wasn't such good news for Microsoft's Windows Phone mobile operating system, though. Echoing Kantar's figures, Strategy Analytics reported that Windows Phone claimed just 2.7 percent of the market in the second quarter, down from the 3.8 percent it held this time last year. µ


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