GOOGLE'S ANDROID mobile operating system continued to dominate the UK smartphone market last month, at the expense of iOS and Windows Phone.
That's according to the latest statistics from analyst outfit Kantar Worldpanel Comtech, which show that in June, Google's Android mobile operating system saw its share of the market grow to 60.6 percent, up from 60.2 percent the previous month. However, this figure is down year on year, with Android having taken a 71.4 share of the market in June of 2013.
This month on month growth has been credited to little-known hardware makers such as Huawei and Alcatel, with Kantar noting that while Samsung continues to dominate with a 44.1 percent market share in Europe, buyers are starting to look to cheaper alternatives.
This growth came at the expense of Apple, which saw its market share slip to 28.1 percent in the UK, down from the 28.5 percent it held last month and the 29.4 percent it had this time last year.
Interestingly, however, this comes despite a surge in popularity of Apple's iPhone 5C smartphone, which so far has struggled in terms of sales.
Kantar analyst Dominic Sunnebo explained, "Apple's share of the European market remains fairly static. Interestingly, in its largest EU market, Great Britain, sales of the iPhone 5C have surged to almost equal that of the iPhone 5S.
"The iPhone 5C continues to attract a different audience from the [iPhone] 5S, with its customers tending to be female, mid to late adopters and less affluent."
Windows Phone saw its market share slip too, following reports that sales of Lumia handsets are starting to slow. In June, the Microsoft mobile operating system had a 7.5 percent market share, compared to 9.1 percent the previous month and 9.5 percent in June 2013. µ