UK BROADCASTER Sky has announced that Now TV has arrived on the Xbox One, just a week after it released a version for the Playstation 4 (PS4).
Despite promising that Now TV would be coming to the Xbox One in "weeks", Sky has released it just six days after the release of its PS4 version.
The app, which is available now, allows customers to pay for on-demand movies, TV shows and sports, each with its own subscription. A Sky Movies monthly pass costs £8.99, an Entertainment pass goes for £4.99, and a Sky Sports day pass is priced at £9.99.
However, Xbox One users might begrudge coughing up for the service, with Sky on Tuesday having made Sky Go for Xbox users a paid-for service, with it previously having been available for free.
Those who do sign up for the service won't be disappointed, according to Sky. Entertainment Pass subscribers will gain access to series like Silicon Valley and Geordie Shore, while those who sign up for a Sky Movies Pass will find films such as The Wolverine, Kick Ass 2, Captain Philips and Gravity.
Sky's sports service will show events such as the Barclays Premier League, the UEFA Super Cup, and the US Open, Formula 1 and the Ryder Cup in September.
Pawan Bhardwaj, UK Xbox Live product manager said, "We're pleased that NOW TV has joined the ever growing list of entertainment apps and services on Xbox One.
"Sky is an important partner for Xbox and with the launch of NOW TV on Xbox One, our fans have even more ways to enjoy their favourite TV shows live sport and movies."
Now TV is available on the Xbox One from today. µ