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Instagram rivals Snapchat with Bolt photo messaging app

Despite owner Facebook having launched a similar service last month
Wed Jul 30 2014, 14:07

Instagram Bolt looks to take on SnapchatHIPSTER PHOTO SHARING SERVICE Instagram announced 'Bolt' on Tuesday, a messaging app that looks to take on Snapchat.

The app, which comes despite Instagram-owner Facebook having launched a similar service last month, allows users snap and send photos and videos to friends "with one tap". Much like rival Snapchat, photos are ephemeral, with users able to delete them with a single swipe.

Those who have found themselves sending embarrassing images on Snapchat will be pleased to hear that Bolt comes with an "undo" feature, allowing users to retrieve a message in the first few seconds by sharing their phone.

Instagram claims Bolt's standout feature is its speed, calling the app "wicked fast". Bolt's user interface strips away necessary clutter, while Contacts are shown in Chat Head-like circles on the screen, allowing users to tap on a friend's face to send a photo. A longer press on the face will start recording video.

Instagram has said that you won't need a Facebook account to sign up for the service, but will will need to tap in your phone number to be able to use it.

However, Bolt isn't available in the UK yet, with Instagram launching the service in New Zealand, South Africa and Singapore only.

While a UK release has yet to be announced, an Instagram spokesperson hinted that it will be coming soon.

"We decided to start small with Bolt, in just a handful of countries, to make sure we can scale while maintaining a great experience. We expect to roll it out more widely soon," the firm said. µ


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