AMAZON HAS ANNOUNCED that the next thing you buy from it could actually be you.
But far from threatening to put human souls up for sale on its website, at least for now, this new venture sees the company's first foray into the world of 3D printing.
The Amazon 3D Printing Store allows customers to customise a range of products from head models of themselves to custom jewellery.
The store which is presently available in the US, provides an interface environment for customers to build their 3D gizmos that doubles as a portal to participating 3D printing companies that fulfill the orders.
"The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own," said Petra Schindler-Carter, director of Amazon Marketplace Sales.
"The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories."
The 3D Printing store will work on the marketplace principle, meaning that anybody with a product idea and the means to manufacture it can submit their work for inclusion.
We asked Amazon if there is a timeframe for bringing the 3D printing products store to the UK, but so far it has not responded.
The 3D printing market has ballooned in the past year, with consulting firm Future Source recently having predicted that the market could be worth £4.42bn by 2018.
Last year fast food giant McDonald's suggested that it could install 3D printers in its restaurants to ensure that children will have access to its full range of Happy Meal toys. µ
Or so says the rumour mill ...
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