APPLE has picked up radio curation service Swell for a cool $30m, as its acqusition spree seemingly continues.
News of the acquisition first came via Recode earlier this week, which cited multiple sources to report that Apple is "close to buying" the streaming service.
The deal has since been confirmed, and Apple has promptly shut down the service. A statement on the Swell website reads, "Thank you for using Swell over the past year. We wanted to let you know that the Swell service is no longer available.
"We'e been inspired by the opportunity to create quality products that positively impact users’ lives, and we are grateful to all our listeners. Thank you everyone for your support!
Swell is, or perhaps was, a radio and podcast compiler app that is available for the iPhone and iPad, and is often referred to as the Pandora for talk radio. The service is focused on talk radio stations rather than those that play music, and offers shows from ESPN, NBC, the BBC and others.
While unconfirmed, it is thought that much of the Swell team will be joining Apple's ranks, with speculation suggesting that they could be hired to improve the firm's own Podcast app, which presently has a poor one-and-a-half star rating at the iTunes Store.
The firm could also be roped into boosting Apple's iRadio music streaming service, which has yet to tip up in the UK.
It seems that Apple is on an acquisition spree at present, with reports claiming that the firm also picked up Booklamp, an e-book discovery service, for between $10 and $15m last week.
For all the firm's hits there have been plenty of misses
Oracle founder has almost literally all the money in the world. But what does he spend it on?
Built-in cigarette lighter? Yes please
Kaspersky warns against charging via PCs, Macs and public charging stations