ANALYST OUTFIT International Data Corp (IDC) has claimed that Apple's deal with IBM will spur tablet market growth, after second quarter shipments of tablet devices fell 1.5 percent quarter on quarter.
IDC has had a look at the tablet market in the second quarter, revealing that while the tablet market grew 11 percent year on year, sales dipped compared to the first quarter of 2014. Tablet shipments in the second quarter came in at 43.9 million, IDC found.
While tablet sales are slowing, IDC said that the tablet market will see positive growth going forward, driven largely by "enterprise-specific" devices - such as the iPad offering likely to come out of Apple's recent partnership with IBM, which will come loaded with business-focused apps and services.
IDC research director for tablets Jean Philippe Bouchard said, "As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles. We can also attribute the market deceleration to slow commercial adoption of tablets.
"Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."
While IDC expects Apple's tablet popularity to grow following the launch of an enterprise-focused tablet, the firm continues to lead the tablet market with a 26.9 percent share, with 13.3 million iPads shipped in the second quarter. However, this is down from 33 percent market share the firm held last year.
Samsung saw its market share decline too, from 18.8 percent in the second quarter of 2013 to 17.2 percent in the second quarter of 2014, with 8.5 million tablets shipped during the quarter.
Lenovo moved into the number three spot, having shipped 2.4 million tablets during the second quarter and claiming a 4.9 percent slice of the tablet market.
The fourth and fifth spots were taken by Asus and Acer, but IDC noted that "other" manufacturers - likely those releasing cheap Android tablet and iPad knock-offs - make up a whopping 44 percent of the tablet market.
IDC research analyst Jitesh Ubrani said, "Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors.
"Now we are seeing growth amongst the smaller vendors and a leveling of shares across more vendors as the market enters a new phase." µ
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