YAHOO IS BUYING mobile app and advertising analytics firm Flurry for an undisclosed sum but with obvious intentions.
The firm has its eye on the rising mobile apps market, naturally, and expects analytics firm Flurry, like other recent acquisitions, to be a shot in its arm and complement what it already does.
"Yahoo's growth in mobile traffic comes from great people and great products," said Yahoo SVP for advertising technology Scott Burke.
"Flurry's success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetisation solutions to drive their success."
Flurry was equally gushing about its new relationship and said it expects to make the most of its move to Yahoo.
"As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better," said Flurry CEO and president Simon Khalaf.
"With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.
Yahoo said that Flurry will stay in its current offices and stick with its present mission.
According to Flurry's website that mission is to "optimise the mobile experience through better apps and more personal ads".
It says that it has 170,000 developers using its services and can pull data from 150 billion app sessions every month. µ
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