MICROSOFT DEVICES on Wednesday unveiled the Nokia Lumia 530 smartphone, a Windows Phone 8.1 device that it promotes as the most affordable Lumia handset to date.
The Lumia 530 follows in the footsteps of the Nokia Lumia 520 smartphone, which the Finnish phone firm claimed last year was its most popular Windows Phone handset.
There's a 4in 854x480 LCD touchscreen onboard, which while no improvement on the Lumia 520's identical screen, comes powered by a faster quad-core 1.2GHz Qualcomm Snapdragon processor and Microsoft's Windows Phone 8.1 mobile operating system.
This software furnishes the device with features such as customisable backgrounds and Action Center, but Cortana is not available just yet, with Microsoft having told The INQUIRER last week that the Siri rival will arrive in the UK in "late 2014".
The Lumia 530's 5MP camera doesn't quite match the Lumia 930's 20MP sensor, but it might outperform its high-end end rival in terms of battery life, with its 1,430mAh battery offering 10 hours of talk time and 22 days on standby.
The Lumia 530 boasts just 4GB of internal storage, but this can be expanded by an additional 128GB via microSD card.
Corporate VP of Microsoft Devices Group Jo Harlow said, "We are moving quickly to help more people experience the uncompromised Lumia technologies, third party apps, and Microsoft services that we deliver on our flagship products.
"Lumia 530 underscores our commitment to making affordable smartphones for everyone, and introducing more people to the best of Microsoft."
The Lumia 530 will be available in August, with Microsoft boasting that the device will be priced at €100. The phone will be available in orange, green, white and grey colour options, and will also be available in a dual-SIM model.
The launch of the Lumia 530 comes just hours after Microsoft announced its fiscal fourth quarter 2014 earnings, which revealed Lumia sales of 5.8 million for the three month period. This is down 21 percent year on year, although the firm noted that the sales figures account for just two of the quarter's three months. µ
Sign up for INQbot – a weekly roundup of the best from the INQ