Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
APPLE HAS ANNOUNCED its earnings for its fiscal third quarter, revealing that while sales of its iPhones and Macs are increasing, demand for the iPad has started to falter.
iPhone sales for the third quarter came in at 35.2 million, which while down from the record 43.7 million handsets the firm sold three months ago, is up compared to the 31.2 million it shipped this time last year. Mac sales increased during the quarter too, with sales of 4.4 million. This is up from the 4.1 million Apple sold in its fiscal second quarter, and an increase compared to the 3.8 million it sold in the third quarter of 2013.
While iPhone and Mac sales were on the up, iPad sales fell short of analyst expectations by over one million units, coming in at 13.27 million for the quarter. This is down from the 14.6 million tablets Apple shifted this time last year, and a huge decrease compared to the 16.3 million sold in the prior quarter.
Apple has yet to cough on iPod sales during the quarter, suggesting that sales are continuing their steady decline.
At $37.4bn, Apple's fiscal third quarterly revenues fell just short of analyst expectations of $38bn. The firm's profits for the quarter came in at $7.7bn, up from the $6.9bn it posted this time last year.
Apple CEO Tim Cook seemed pleased with the firm's third quarter performance, failing to mention the firm's waning iPad demand. He said, "Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters.
"We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can't wait to introduce."
The company said for its fiscal fourth quarter outlook that it's expecting to bring in between $37 billion and $40 billion in revenue, slightly short of Wall Street estimates of $40.44 billion.
Apple's fiscal third quarter earnings come a day after it was reported that the firm had ordered "70 to 80 million" iPhone 6 units ahead of its launch, compared to the combined "50 to 60 million" iPhone 5S and 5C handsets it ordered this time last year. µ
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