SAMSUNG has taken a swipe at Apple's iPhone 6 before it has even been released, taking the firms' rivalry to a whole new level.
It might have been the main target of the online rumour mill for months, but nobody really knows if the iPhone 6 will sport a larger screen. Samsung seems pretty convinced that it will, however, and has already taken a dig at the as yet unannounced smartphone in its latest advert for the Galaxy S5.
In the advertisement, an iPhone 5S owner seems pretty excited when he reads, we assume at The INQUIRER, that the iPhone 6 likely will have a bigger screen, with speculation claiming that the handset will launch in 4.7in and 5.5in versions.
"Dude, the iPhone might be getting a bigger screen," the iPhone user says to his friend, who replies with the question, "What, that hasn't happened yet?"
A narrator then takes over, and alludes to the fact that big-screened smartphones are already available.
"You know that thing you've been waiting on for like two years, and how it's supposed to be awesome and how it's going to blow your mind?", the narrator says. "Well, it's been here the entire time - but maybe you just like waiting."
This ad comes just weeks after Samsung released another advert that focused on making fun of the iPhone's lacklustre battery life.
Still, if this week's rumours are anything to go by, Apple is certainly looking to wipe the smile off of Samsung's face, having ordered "70 to 80 million" iPhone 6 units, the biggest order in its history. In comparison, Samsung's Galaxy S5 reportedly has not been selling so well. µ
But it's OK cos he thinks the battery life is crap
Callas to Cupertino
Cheers, trebles and big bonuses all round
Claims rival has made 'billions' by abusing patented technology