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Netflix is testing a 'private mode' for guilty pleasure binges

Good news for Hilary Duff fans
Mon Jul 21 2014, 10:32

STREAMING TV SERVICE Netflix is testing a privacy mode that will let you keep your guilty viewing pleasures forever a secret.

Netflix announced the news, which likely will come as a welcome relief to fans of Hilary Duff movies, to Gigaom, telling the website that it is testing a "private viewing" feature that will allow users to hide a movie or TV show from their viewing history and recommendations.

The feature will also hide your viewing history from Facebook, although you can already choose not to tell the social network that you've just watched 27 Dresses, for example.

A Netflix spokesperson confirmed the news in a statement, saying, "At Netfilx we continuously test new things. In this case, we are testing a new feature in which a user watching a TV show can choose to view in 'Privacy Mode'.

"Choosing that option means the [programme] will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future."

Netflix has yet to say whether the private mode will become a permanent feature, with the firm telling Gigaom, "We may not ever offer it generally." However, Netflix has said that it will test it in different territories across the globe.

This announcement comes just weeks after Netflix introduced 4K streaming to UK viewers, with the service now showing both Breaking Bad and House of Cards in Ultra HD resolution. At the time, the firm said that all of its self-produced content will soon be available in 4K resolution, including Orange is the New Black. µ


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