I still need the reassurance of a familiar brand before it's a real story - Tony Maddox, CNN senior VP
MICROSOFT SEARCH THING BING has cottoned-on to the recent European Court of Justice (ECJ) "right to be forgotten" ruling, and finally responded to it.
We asked Microsoft about this some time ago, but it didn't respond. In mid-June, already some weeks after Google started accepting takedown requests, Microsoft said that it was still working on it.
"We're currently working on a special process for residents of the European Union to request blocks of specific privacy-related search results on Bing in response to searches on their names," said Microsoft on Bing help and information webpages then.
"Given the many questions that have been raised about how the recent ruling from the Court of Justice of the European Union should be implemented, developing an appropriate system is taking us some time. We'll be providing additional information about making requests soon."
Time has passed and we are now deep into "soon". Microsoft has created a form for people to use who want embarrassing things written about them to be removed.
The form is nestled in Microsoft's webmaster pages, and like Google's form it asks for specific information about the subject and details of their embarrassments.
"If you are a European resident and want to request that Microsoft block search results on Bing in response to searches on your name, please use this form. We encourage you to provide complete and relevant information for each applicable question on this form. We will use the information that you provide to evaluate your request. We may also consider other sources of information beyond this form to verify or supplement the information you provide," says the form's instructions.
"This information will help us to consider the balance between your individual privacy interest and the public interest in protecting free expression and the free availability of information, consistent with European law.
"As a result, making a request does not guarantee that a particular search result will be blocked." µ
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