SOCIAL MEDIA GIANTS have worked out their own scores for World Cup service and found them worthy of a trophy of their own.
Twitter, the pithy 140 character microblogging network, is over the moon with its performance, and has used the time after the competition ended to work out just how busy around the box its players have been.
"Whether the crowd was reacting to a big goal, predicting the outcome of the next match, or discussing the latest injury or controversy, fans came to Twitter to discuss the games 672 million times," Twitter said.
"While this is the highest number we've announced related to an event, it's hard to compare the 32-
day, 64-match World Cup to, for example, the single-game Super Bowl, the one-night Oscars, or the 16-day Olympics."
The final match was a big Twitter hitter, according to the blog, but did not gather quite as much attention as the Germany versus Brazil game in which the former handed the latter an unexpected whooping.
"Of the 672 million total tweets, we saw the bulk of the conversation during the live matches. During the semi-final between Brazil and Germany) fans sent more than 35.6 million tweets - a new Twitter record for a single event," it added.
The final match, Germany versus Argentina, which was played on Sunday 13 July, raised 32.1 million tweets.
Player-wise, Brazil's Neymar Jr is the most talked about ball kicker, while Lionel Messi of Argentina is second and toothy Luis Suárez, who bit a fellow player during a match, is third.
It said that during the first 18 days of the competition users made one billion interactions and that communications about the game of two halves dominated its users' pages.
"88 million people generated 280 million interactions for Sunday's final between Germany and Argentina, which makes the match the single most-talked-about sporting event in Facebook history," Facebook added. µ
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