APPLE HAS RESPONDED to Chinese state media reports that the iPhone is an untrustworthy piece of kit that leaks information like a pocket data sieve.
Last week we learned that a Chinese CCTV report showed a critical light on the iPhone and called it a "national security threat".
The iPhone earned this status through its use of location tracking technology, which the report said could be used to trace people's locations and movements.
Apple posted a reaction to the report on its Apple.cn website. Available in Chinese and English languages, it tells anyone who might be considering defenestration of their handset that actually Apple stands relatively alone in caring deeply about its punters and their privacy.
"Apple is deeply committed to protecting the privacy of all our customers. Unlike many companies, our business does not depend on collecting large amounts of personal data about our customers. We are strongly committed to giving our customers clear and transparent notice, choice and control over their information, and we believe our products do this in a simple and elegant way," it said.
"Our customers want and expect their mobile devices to be able to quickly and reliably determine their current locations for specific activities such as shopping, travel, finding the nearest restaurant or calculating the amount of time it takes them to get to work. We do this at the device level. Apple does not track users' locations - Apple has never done so and has no plans to ever do so."
The firm admitted that its devices have tracking capabilities, but said it leaves control over the kind of information that is transmitted to the customer.
"Apple gives customers control over collection and use of location data on all our devices," it added.
"Customers have to make the choice to enable Location Services, it is not a default setting... As we have stated before, Apple has never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will. It's something we feel very strongly about." µ