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Blackberry attempts to defend its square Passport smartphone

Compares it to an 'IMAX experience'
Tue Jul 08 2014, 12:40
Blackberry Passport

CANADIAN PHONE MAKER Blackberry has defended its upcoming Passport smartphone, comparing the square handset to the "IMAX experience".

Blackberry CEO John Chen gave the world its first glimpse of the Passport last month, a sight that many perhaps will be unable to un-see thanks to the handset's 4.5in square display.

Clearly having heard the not so positive feedback the smartphone has received so far, Blackberry has written a blog post detailing why "it's hip to be square".

"We've been living in a rectangular world for quite some time and know it's a great ergonomic design that drives content, media consumption and quick communications," Blackberry said. "However, the rectangle has become a de facto approach to smartphone design, perhaps limiting innovations."

"The Passport offers a unique 4.5in square screen with full HD capabilities. It offers the same viewing space as a 5in phone but offers an even better viewing experience because of the screen's width."

Our favourite quote is perhaps the one comparing the Blackberry Passport to an IMAX experience, which likely hasn't convinced many.

The firm said, "Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, 'ooh').

"The Passport is like the IMAX of productivity, and you don't have to sacrifice screen real estate, vertically or horizontally."

While we're not sure that Blackberry's blog post will have changed many people's opinions about the Passport, which will be released later this year, the firm went on to list who should be looking at the smartphone. The firm claimed the Blackberry Passport is ideal for "architects and mortgage brokers", those in the health care field and writers.

"The BlackBerry Passport will take you to new places on the best business trip you've ever had. We want you to imagine the possibilities," the firm concluded. µ


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