SONY HAS UNVEILED the Xperia C3, an Android 4.4 Kitkat smartphone that is aimed at duckfaces with its 5MP 'Proselfie' camera.
Eyeing Huawei's Ascend P7, Sony is touting the Xperia C3 as the "world's best selfie smartphone", having kitted-out the handset with a 5MP front-facing camera, complete with a wide-angle lens, "superior auto mode" and an LED flash - making it the first such smartphone. This comes paired with an 8MP rear-facing camera, along with several software tools, such as Augmented Reality (AR) effects and Portrait Retouch.
Sony director of Xperia marketing Calum MacDougall said, "Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful 'Proselfie cam'. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price."
Beyond its camera features, the Sony Xperia Z3 boasts a 5.5in HD 720p screen powered by a quad-core 1.2GHz processor, 1GB of RAM and the latest version of Google's Android mobile operating system.
There's also support for 4G LTE connectivity, 8GB of internal storage expandable up to an additional 32GB, a dual-SIM slot and a 2,500mAh battery, which Sony claims will offer up to 24 hours of talk time. The handset measures a skinny 7.6mm thick, and tips the scales at 150g.
The Sony Xperia C3 will make its debut in China next month, followed by release in the US and UK. It will be available in black, white and mint green flavours, Sony said, although there is no word on pricing yet. µ
Pre-orders to begin on 9 September with release to follow on 16 September
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