MOBILE OPERATOR Vodafone announced the launch of its "Worldtraveller" roaming initiative on Monday, as it looks to challenge Three's "Feel at Home" offer.
While Vodafone is looking to compete with Three, it doesn't really. Worldtraveller allows Vodafone customers to make use of their existing UK minutes, texts and data in eight countries around the globe, although you'll have to pay £5 a day for the privilege. This means that those on a two week holiday could end up paying an additional £70.
Customers wanting to opt-in to WorldTraveller need to call 5555 and activate the service for free.
Three, on the other hand, allows its customers to use their UK allowances as normal in 16 countries, at no additional cost.
Vodafone's Worldtraveller initiatuve, which is limited to pay monthly customers only, is available for those travelling to the US, India, Australia, New Zealand, Egypt, Ghana, Qatar and South Africa.
Vodafone's Eurotraveller scheme, which the operator launched in 2011, is available to those traveling across Europe, giving customers the option to use their UK allowances for an additional £3 a day. At the moment, the network is running a special offer so users can make use of the scheme for £2 a day until 31 August.
Vodafone's Worldtraveller launch comes just a week after the European Commission slashed roaming charges across Europe. This means that the cost of making a call has fallen 21 percent to 19 cents per minute, while receiving a call is almost 30 percent cheaper, down from seven to five cents.
Sending a text message has dropped a quarter to six cents, while the cost of data has been slashed by 55.5 percent - from 45 cents per megabyte to just 20 cents. µ