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Amazon looks to boost Fire OS with UK Developer Select programme launch

Offers developers incentives for making Fire optimised apps
Tue Jul 01 2014, 15:13

Amazon Fire Phone in hand press shotAMAZON HAS ANNOUNCED that its free developer programme is now available in the UK, enabling developers to improve sales by optimising apps for Amazon's own Appstore and Fire OS.

Amazon's developer programme, called Appstore Developer Select, launched in the US last October, and has now arrived in the UK, Germany, France and Spain as the firm looks to get more developers onboard with its custom Fire OS.

The programme sees the firm offering app builders incentives for optimising their apps and games for its custom Android fork, Fire OS, and its Amazon Appstore. These incentives will make developers apps more prominent in the Amazon Appstore, the firm said, and will lead to increased sales.

For example, apps under the programme will receive a premium placement in Amazon's Appstore, 500,000 ad impressions on the Amazon Mobile Ad Network for the US version of the app, and will be included in the Amazon Appstore Coin Reward category.

What's more, Amazon has said that developers who make their app available in the US and enhance it to included the new features in the Amazon Fire Phone - such as its 3D tracking abilities - can "qualify for a special 500,000 Amazon Coins offer", allowing US customers to earn these coins by buying apps.

Finally, Amazon said that those who sign up to the programme will also receive AWS credits for a discount on its cloud services.

Amazon Appstore VP Mike George said, "Mobile app developers have told us that getting their apps discovered across the numerous devices customers are using is one of their biggest challenges.

"With the Appstore Developer Select programme, we’re addressing these discoverability concerns by providing developers with enhanced merchandising opportunities. In addition, we're helping drive sales by offering Coins rewards on high quality, engaging apps for customers."

Developers interested in joining the programme can do so by following this link. µ


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