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Galaxy S5 sales lag behind the iPhone 5S and iPhone 5C in the UK

But Android continues to dominate with 60 percent of smartphone market
Mon Jun 30 2014, 11:04

Apple iPhone 5S in Spacey GreyANALYST OUTFIT Kantar Worldpanel Comtech has revealed that sales of the Galaxy S5 are lagging in Britain, with Samsung struggling to match sales levels seen by the iPhone 5S and iPhone 5C handsets.

Kantar has released its latest smartphone statistics for the three months ending in May, which reveal that while Android continues to dominate the UK smartphone market, Samsung's Galaxy S5 is struggling to give the iPhone a run for its money. According to Kantar, the Galaxy S5 was the "third best selling smartphone" for the three month period, with the older iPhone 5S and iPhone 5C taking the first and second spots.

This follows Samsung's second quarter profits warning that it released last week, thought to be due to slowing sales of its flagship Android smartphone.

However, Kantar noted that out of those that did pick up the Galaxy S5, 17 percent switched from an Apple iPhone.

Dominic Sunnebo, strategic insight director at Kantar said, "The Samsung Galaxy S5 has had some success in attracting former iPhone owners across Europe. In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size.

"This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September."

Apple's dominance in the smartphone market saw its market share grow during the three month period, with iOS now accounting for 29.4 percent of smartphones in the UK, up 2.7 percent year on year. Android continues to lead the pack however, accounting for 60.2 percent of smartphones, an increase from 58.6 percent in May 2013.

Windows Phone saw its market share grow too, likely thanks to the Nokia Lumia 520 and, with Microsoft's mobile operating system taking 9.1 percent of the UK market, up 1.2 percent compared to last year.

This means, perhaps unsurprisingly, that Blackberry was the only mobile operating system to see a major decline. This time last year the Canadian phone maker was clinging to 6.2 percent of the mobile market, but according to Kantar's latest statistics, this has fallen to just 1.1 percent.

The firm hasn't given up on the smartphone market yet, though. Earlier this month, Blackberry CEO John Chen revealed that the Blackberry Passport, a 4.5in phablet with a built-in keyboard, will be arriving on shelves later this year. µ


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