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LG wants £20,000 for its 77in curved 4K OLED television

Don't all jump at once
Fri Jun 27 2014, 16:25
LG 77in curved OLED Ultra HD 4K TV

KOREAN TV MAKER LG launched its 77in curved 4K OLED TV in the UK on Thursday, but nobody can afford it.

No Brits have been asking for a 77in curved 4K Ultra HD TV, but LG has brought its offering to the UK market regardless, complete with a £20,000 price tag. It has also brought with it a more affordable 65in alternative for those keeping an eye on the pennies, which will cost merely £6,000.

LG announced its 77in curved OLED TV in September, touting it as "the world's largest Ultra HD OLED television", Since then, however, LG has launched a larger 105in curved 4K TV, seemingly having realised that 77in is just not big enough.

LG's 77in offering, named the 77EC980V, promises to deliver cinema-quality visuals, combining WRGB OLED with 4K resolution to deliver an "infinite contrast ratio" and "resolution four times greater than regular full HD." LG claims that the TV's curved shape will offer a more immersive viewing experience.

The pricey television also comes with LG's True 4K Engine Pro technology, which means that it is capable of upscaling SD, HD or Full HD content to near-4K picture quality. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother and clearer, LG boasts.

The TV also arrives running LG's new Smart TV with webOS operating system, and is able to decode broadcasts in H.264 and HEVC H.265 formats at 30p or 60p.

LG has yet to say when the 77in TV will be available to buy, nor where it will go on sale. We've put these questions to it. µ


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