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Android One is a Nexus programme for emerging markets

Google looks to bring 'high quality' hardware to emerging markets
Wed Jun 25 2014, 17:53
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GOOGLE UNVEILED the Android One hardware reference platform during its I/O press conference on Wednesday, an initiative that looks to bring smartphones to all.

Android One is a reference platform for developers to quickly design and build "high quality, affordable" Android smartphones, which will be targeted at developing markets in emerging regions. Google will set a number of standards that all Android One smartphones must meet, it said during its I/O press conference on Wednesday, and said that it's part of its mission to "connect the next billion".

The head of Android at Google, Sundar Pichai, said, "We quality vendors so they provide a turnkey solution for OEMs to more easily build a smartphone."

Android One smartphones will run a vanilla version of the mobile operating system, which means that much like with Google's Nexus programme, Android One devices will receive updates automatically.

Google said that it will also allow OEMs and operators to add local apps to the devices, but that no custom skins will get be allowed.

The first Android One device will come out of Micromax. While full details are yet to be revealed, Google said that the device will feature a dual-SIM slot, a microSD card slot and an integrated FM radio. What's more, the device will cost less than $100 when it goes on sale.

Karbonn, Cromax and Spice are also signed up to build Android One devices, but no further details have been announced yet.

Google is also expected to unveil the next version of Android and the so-called Nexus 9 during its I/O press conference. µ


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