FACEBOOK-OWNED Oculus VR, the company behind the Oculus Rift virtual reality headset, announced on Tuesday that it has acquired Carbon Design.
Carbon Design is an industrial design and engineering firm that worked on the Xbox 360 controller and Kinect sensor.
Oculus VR said in a blog post that it expects its acquisition of Carbon Design to be completed by "the end of the summer", although terms of the deal are still to be announced.
Oculus said, "We're thrilled to announce that we’ve agreed to acquire the Carbon Design team, one of the premier industrial design and product engineering teams in the country, with over 50 awards to their credit.
"As part of the deal, the team will officially become a key component of the product engineering group at Oculus, operating from the Carbon studio in the Seattle area. They'll also be working closely with the Oculus R&D team based out of Redmond."
Carbon Design creative director Peter Bristol added, "A few seconds with the latest Oculus prototypes and you know that virtual reality is for real this time. From a design and engineering perspective, building the products that finally deliver consumer virtual reality is one of the most interesting and challenging problem sets ever.
"This is an entirely open product category. With consumer VR at its inception, the physical architectures are still unknown - we're on the cutting edge of defining how virtual reality looks, feels, and functions.
"We're incredibly excited to be part of the team and we're looking forward to helping design the future."
We round up the top 10 stories from the past seven days
For when you just can't take another long lunch break
Control your Android TV from an iOS device? Um, no
Somebody call the irony police