TAIWANESE PHONEMAKER HTC has started a Twitter war with rival Samsung, having taken to the social network to criticise the Galaxy S5's "bad design."
On Monday, HTC USA's Twitter account posted a picture of its flagship HTC One M8 smartphone alongside a row of sticking plasters, as seen below, with the caption "Introducing the cure for bad design" and the HTC UK account adding, "One of these things is not like the other."
HTC's dig isn't exactly subtle, and it's clear that the row of sticking plasters - in blue, black and gold colours - is a poke at the Galaxy S5's plastic, perforated design, which while an improvement on the glossy casing of the Galaxy S4, has received plenty of criticism since the handset's release earlier this year.
However, it appears that HTC's tweet may have backfired somewhat, with users replying to its post to criticise the design of the HTC One M8.
One tweeter wrote, "Unfortunately, if that means what I think it does, gold is still a terrible colour for a phone, making your point moot," while another added, "I know the Galaxy S5 has a bandaid looking design, but it is water resistant."
Samsung has yet to respond to HTC's Twitter takedown, but we have contacted it to see if it has anything to say about it.
However, Samsung has long been a fan of publicly taking down its rivals, having most recently taken down the iPad, Kindle Fire and Surface tablets in an advert for its Galaxy Tab Pro.
Check out our Galaxy S5 vs HTC One M8 video review. µ