GOOGLE ANNOUNCED that its Glass Explorer Programme is now available in the UK on Monday, meaning that Britons aged 18 and over can buy the augmented reality spectacles.
Google Glass, for those who have been living in a box for the past year, is "a lightweight frame and display that rests above your eyes" that allows users to perform tasks such as internet search and navigation by barking at it. For example, saying "OK Glass, give me directions to Oxford Circus," will fire up a map onto the screen, while giving users the option of voice-guided navigation.
While Glass is still in the prototype phase, Google announced today that Glass is available in the UK priced at £1,000. It is available now for anybody over the age of 18 who has a valid credit card from the dedicated Google Glass website.
However, Google hinted that Glass might be in short supply, saying, "Glass is still a prototype and will continue to be developed before it is made available to more consumers." This is likely if the spectacles' US launch is anything to go by, as the white Glass models reportedly sold out "within hours".
Google also revealed on Monday that to coincide with its UK launch, Glass has signed up some new partners - The Guardian, Star Chart, Shazam, Zombies Run and Goal.com. The Guardian newspaper app, for example, allows users to get news stories thrown in front of their faces, while Goal.com will deliver regular football updates to the augmented reality glasses.
Ivy Ross, who took over as head of Glass at Google last month, said, "Technology is at its best when it fits seamlessly into our lives and lets us get on with whatever we're doing.
"Our goal for Glass is exactly that - to make it easier to bring people the technology they rely on without drawing them out of the moment."
Google also announced on Monday that its designer Diane von Furstenberg Glass collection, which it unveiled at the beginning of the month, is now available in the US. µ
Sign up for INQbot – a weekly roundup of the best from the INQ