THE OFFICIAL CHARTS COMPANY has announced that the UK Official Singles Chart will include streams from music streaming services like Spotify and Xbox Music starting next week.
As the head of music at Radio One alluded to back in February, the UK Official Singles Chart will include data from music streaming services as of July, along with single purchases and downloads. 100 streams of a song will be the equivalent of one single purchase or download, the Official Charts Company said, in order to keep the process "fair".
Official Charts Company CEO Marting Talbot said, "The singles chart in the UK has always been purely based on the sales of singles, whether it be downloads or CDs or cassettes or even 7in vinyl, so broadening that for the first time to incorporate audio streams is a significant event. The chart has always evolved over 50 years to incorporate lots of different formats and the different ways people consume music and I suppose this is part of this evolution.
"Over the last 18 months we've seen a real explosion in the amount of streaming that goes on and it's a rapidly growing market. It's a shift in the way music fans, particularly hardcore music fans, are accessing their music.
"This singles chart is all about representing and reflecting music popularity and we felt that because of this rapid growth, we had to look to include streaming in our data."
The news has gone down well with Dan Smith, the frontman of Bastille, which is unsurprising given his band presently holds the most streamed song of all time.
"I think streaming going into the chart is definitely a good thing. I think for the charts to be fair it has to reflect how people digest music," he said.
The news unlikely will go down quite so well with Radiohead's Thom Yorke however, who pulled the band's music from Spotify last year.
He said, "We're off of Spotify.. Can't do that no more man.. Small meaningless rebellion. Someone gotta say something. It's bad for new music... The reason is that new artists get paid f*** all with this model. It's an equation that just doesn't work." µ
Tags: Digital Media