GOOGLE, which recently criticised itself for having a low female contingent in its workforce, has donated $50m to fund a US coding project for young female software developers.
Last we heard Google was very heavy on young, white male staff and lacking in just about all other demographics. The firm found one lady, the CEO of Youtube no less, to introduce a push that could reset the imbalance.
"This is an issue that hits home for me. My school-age daughter instinctively knows how to play games, watch videos and chat with friends online. She understands technology. And she likes using technology. But, she never expressed any interest in creating it herself. So, I decided to launch a campaign at home - connecting my daughter to coding resources, increasing my encouragement and introducing her to other girls interested in computer science," said Youtube CEO Susan Wojcicki.
"It wasn't always easy, but it's already showing results. She recently started learning basic computer languages and using code to do projects at home."
That is just one person, however, and Google wants many more than that. Wojcicki said that Google and a number of organisations including MIT, the Girl Scouts of America and Chelsea Clinton will make it so.
Google has launched a programme called Made With Code with this backing and some $50m. Made With Code will offer up examples of coding and what it can achieve and will offer practical working experience.
"Nowadays, coding isn't just a skill useful for working at a tech company; engineering isn't just for engineers. Interior design. Medicine. Architecture. Music. No matter what a girl dreams of doing, learning how to code will help her get there," added Wojcicki.
"Their future - our future - is made with code. Let's do what we can to make sure that future is as bright as possible." µ