APPLE HAS SLASHED the price of its Apple TV box by 20 percent in the UK, with the device now on sale for £79.
In order to compete with Roku and Google's Chromecast, Apple cut the price of its black TV box from £99 to £79 in the UK, and from €109 to €99 across Europe. The move also suggests that Apple could be gearing up to clear inventory to make way for a new Apple TV device, although it has not seen a similar price cut in the US, putting such speculation into doubt.
Even so, there's plenty of speculation as to what we can expect from Apple's next generation TV box. The firm is widely expected to bring downloadable apps and games to the device in order to bring it in line with Roku 3, and there's also talk that the next generation Apple TV will be the first to come with Siri.
There's also talk that the device might come with its own TV tuner, and that Apple will combine it with its Airport Express router, meaning you'll be able to use it as an 802.11ac wireless router.
The Apple TV is available to order online, with Apple promising to dispatch orders within 24 hours.
It seems Apple is on a price cutting binge, as the firm earlier today outed an entry-level iMac for £899 - £150 cheaper than that its most affordable iMac previously. Its new desktop features a 21.5in screen, an Intel Core i5 chip, 8GB of RAM, a 500GB hard drive and Intel HD Graphics 5000. µ
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