Litigation is a machine which you go into as a pig and come out as a sausage - Ambrose Bierce, allegedly
CANADIAN PHONE MAKER Blackberry has signed a licensing agreement with Amazon that will see its Appstore arriving on Blackberry 10 (BB10) smartphones later this year.
In a rare bit of good news from the firm, Blackberry announced on Wednesday that Amazon's Appstore will be arriving alongside the Blackberry 10.3 update later in the year. This will see Amazon's 200,000+ app collection arriving on the Blackberry Z10 and Q10 smartphones, in addition to the firm's own lackluster Blackberry World offering.
Blackberry said in a blog post on Wednesday, "Weve heard your appeals for access to more applications for your Blackberry 10 device and we are delivering. We have announced a licensing agreement for the Amazon Appstore to bring more than 200,000 Android apps to you this fall.
"You will be able to access popular apps such as Groupon, Netflix, Pinterest, Candy Crush Saga and Minecraft – all available for direct download!"
This is especially good news for Blackberry owners - as Netflix last year confirmed that it would not be building a BB10 app, citing the operating system's "lack of volume".
Blackberry also notes that BB10 users will be able to access to "video a music services through a number of theird party services available through the Amazon Appstore", with the music and video sections of its Blackberry World set to shutter on 21 July.
While news of an Amazon partnership is good for Blackberry owners, there might be some teething issues, as apps in Amazon’s Appstore are written for Android - which likely means they won’t perform quite as well on Blackberry handsets.
However, that doesn’t seem to be a huge concern for Blackberry, which is offering to help developers move their apps over to the Amazon store.
"Developing for the Amazon Appstore will enable you to quickly and easily reach a larger user base," it said. It’s important to know that the agreement with Amazon is essential in terms of aligning our developer strategy with our corporate strategy, which is focused on delivering the industry-best enterprise mobility solutions."
Today's announcement follows speculation that Google Play is set to arrive on BB10, a rumour that Blackberry was quick to debunk. µ
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