RETAIL GIANT Amazon launched its debut smartphone, the Fire Phone, at an event in Seattle on 18 June, as it looks to challenge the likes of Apple and Samsung in the ever-competitive mobile market.
We've rounded up everything we know about the Amazon Fire Phone, including details about its price, release date and specifications. Keep this page bookmarked as we'll be updating it when we hear more.
You can also check out our Amazon Fire Phone review.
It may have taken a while, but O2 brought the Amazon Fire Phone to the UK on 30 September. The handset, unsurprisingly, is also available to pick up SIM free on Amazon's own website.
The Amazon Fire Phone saw a prompt release in the US, going on sale on 25 July.
O2 has revealed UK pricing for the Amazon Fire Phone. It is offering the 32GB Fire Phone from from £27 per month with 500 minutes, unlimited texts and 500MB data included and the 64GB model from £37 per month with unlimited minutes, unlimited texts and 2GB of monthly 4G data.
O2 is also offering both models on pay as you go, priced at £399 and £479.99, respectively.
Over on the Amazon UK website, the Fire Phone can be picked up for £399 SIM free and from £28 per month on tariffs with O2.
The Fire Phone's specs are fairly average when compared to its competitors, although Amazon has added a bunch of unique features which it hopes will win over buyers.
Chief among these is the handset's "Dynamic Perspective" 3D display. While the handset's 4.7in 720p HD screen is pale in comparison to the displays found on the Galaxy S5 and LG G3, for example, this three-dimensional feature makes use of the smartphones four front-facing camera to track a users' iris and head movements to create a 3D effect on the screen.
Firefly is another of the handset's unique features, although it perhaps is one not many users were asking for. The feature can be activated at any time using a physical shortcut key on the smartphone's side, and grants users a variety of powers.
For example, Firefly lets people use the Fire Phone's camera to recognise and draw information from Amazon's database about a number of things, including books, DVDs, phone numbers, QR codes, CDs, URLS, famous artwork and barcodes. If the product is on the Amazon database, there is - of course - an option to purchase it automatically. The feature can also use the Fire Phone's microphone to access information on music or television shows as they are playing.
Beyond that, the Amazon Fire Phone is fairly standards - besides its heavily customised Android UI. The handset arrives running an overhauled version of Google's Android 4.4 Kitkat operating system, essentially turning the device into a one-stop-shop for Amazon's own services. This forked software also revokes access to Google Play, so users will have to download apps from Amazon's own Appstore instead.
In terms of physical specifications, as rumours had suggested, the Amazon Fire Phone touts a 4.7in HD 720p screen, powered by a quad-core Qualcomm Snapdragon 800 processor backed up by 2GB RAM. While it features a unique front-facing camera set up, there's a standard 13MP camera on the Fire Phone's rear, complete with autofocus, flash and optical image stabilisation.
The Amazon Fire Smartphone also features either 32GB or 64GB of built-in, non-expandable storage, 4G LTE support, Wi-Fi 802.11 a/b/g/n/ac and a 2,400mAh battery, which Amazon claims will offer up 22 hours of talk time. µ