HELSINKI: FINNISH SECURITY FIRM F-Secure has warned about the dangers of Google's digital profiling, slamming the internet search firm's ability to guess typical search queries as "extremely dangerous".
Speaking at a roundtable at the company's lab in Helsinki, Finland on Tuesday, F-Secure CEO Christian Fredrikson said that Google knows far too much about us, and any kind of profiling is not something we should condone.
"We don't think profiling is just innocent, [that] it doesn't matter; we think it is extremely dangerous," Fredrikson said.
"It actually means that if you have all the information of people gathered over 10 years, you - in democracies even - could stay in power forever, because if you have all the information, you have all the power."
For example, Fredrikson said that if you were to go into a job interview tomorrow, the company could, in theory, know that three months ago you went through a divorce, went to a doctor and were prescribed some medicine, all due to Google's profiling, which could in turn affect the outcome of the interview.
"Taking profiling to a personal level is not innocent, so we feel mass gathering of data of every individual is not something we should be condoning," he concluded. µ
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