ON DEMAND TELEVISION SERVICE Youview might be forced to change its name, after the UK High Court ruled on Monday that it infringes the "Yourview" trademark held by Total Ltd.
Total's beef with Youview began in November 2012, and the latter hasn't had much luck so far. Today, things got worse for the on-demand TV service, with the UK High Court ruling that Youview indeed does infringe the "Yourview" trademark held by Total.
Mr Justice Sales delivered the ruling, deciding that Youview's set-top boxes and TV service infringes Total's "Yourview" trademark and dismissing Youview's claim that the trademark in question is invalid.
Total is quite pleased by this, and has said that they will now seek an injunction against Youview, which the TV service could be forced to change its name. The firm added that it will also be looking for financial damages, along with legal costs.
Lorrin White, MD of Total said, "As a growing business, Total has always taken the protection of its intellectual property rights very seriously. I am delighted that our determination - and considerable investment - in doing so has resulted in the Courts finding in our favour once again.
"Whilst Total may not compare to YouView in terms of size, we both operate in the same industry space. We protect our rights to brand ownership and wholeheartedly defend those rights - as any business should - otherwise we would never have registered our marks in the first place. Our integrated Yourview products are core to the long term strategy of Total."
"We are a business that respects our partners, competitors and the wider industry, but Youview have persisted in their infringement of our registered mark, leaving us no option but to take action through the courts."
Still, Youview isn't shaken, and said that it plans to appeal today's ruling. A spokesperson for the company said, "We plan to appeal against the court's decision, as we maintain there is no confusion between our consumer-facing TV service, Youview, and the business-to-business billing platform, Yourview, provided by Total Ltd." µ
Tags: Digital Media