UK MOBILE OPERATOR EE is making its broadband service available to non-mobile customers for the first time, having launched its first standalone service.
With its sights set firmly on BT, Sky and Virgin Media, EE has slashed prices for its broadband service, as well as making it available to all.
The cheapest deal offers 17Mbps broadband speeds at £2.50 for the first year, which will increase to £9.95 per month thereafter. For those who want fibre speed, EE's 38Mbps service is available for £5 a month for the first three months before its price rises to £19.95.
The most expensive package offers speeds of 76Mbps, along with unlimited landline calls, 1,000 mobile minutes and international calls, which costs £20 per month for the first three months and £34.95 per month after that.
In order to lure more customers away from its competitors, EE is offering a £100 buyout of existing deals, but only if you share a copy of your final bill at the EE website.
Of course, all of EE's broadband packages require customers to pay line rental on top, which costs £15.75 per month. Recently, UK Broadband launched a broadband service called Relish, which offers to do away with this "unnecessary landline tax".
Ewan Taylor-Gibson, broadband expert at uSwitch.com, said, "EE widening its broadband offering to all should give the market a shake up, particularly with the lure of perks like two for one cinema tickets and Pizza Express vouchers on top of very competitively priced broadband."
"But EE's really going for the jugular with its £100 buy-out promise. This has been around for a while, but it's only now [that] EE's really shouting about it. It means that people unhappy with their current service but locked into a contract will be able to wriggle out of it - with EE footing the bill." µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home