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Apple moves to ban annoying Candy Crush notifications on Facebook

Firm is cracking down on apps that encourage excessive social media sharing
Tue Jun 10 2014, 13:54

A Facebook logoAPPLE REPORTEDLY is moving to ban apps that offer rewards for social sharing or video views, a move that could signal the end of annoying Candy Crush notifications on Facebook.

That's according to Techcrunch, which reported that following the App Store overhaul Apple announced along with iOS 8 at WWDC last week, some app developers started receiving rejection notices from Apple. This reportedly was because their apps were encouraging users to excessively share to social networks, namely Facebook, to reach the next level of a game or to receive bonuses.

One developer wrote about his takedown on the MobileDevHQ forum, reporting that Apple rejected his app because it "gives a free hint to users when they share the app on Facebook".

The developer, who goes by the name of Pillow_Blender, moaned, "So we can't encourage users to share stuffs on social networks anymore? This is one of the oldest tricks in the book and even Candy Crush uses it."

Another developer, the report noted, saw his app rejected even after it was updated with cosmetic changes only, because the app promoted other apps and used social sharing methods.

Apple cited section 2.25 of its App Store rules for the takedown, which said, "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or to provide significant added value for a targeted group of customers."

As well as clamping down on developers who offer incentives via social media sharing, the report noted that Apple will also reject apps that offer bonuses such as in-game currency or extra lives for watching a video advertisement.

Techcrunch suggested that Apple might be looking to enforce some of its guidelines retroactively to apps that aren't compliant, which means this could, finally, spell the end of Candy Crush notifications.

However, this news isn't great for developers, with the report describing Apple's latest move as a "reset" in terms of how apps can achieve growth and scale.

Apple has yet to comment on the report. µ


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