BIG BLUE IBM has named the three winners of its Watson Mobile Developer Challenge.
IBM launched the competition at this year's Mobile World Congress to get developers building mobile and cloud-based apps powered by its cognitive computer system. After three rounds of eliminations and over 400 entries, IBM this week named the three winning developers: GenieMD, Majestyk Apps and Red Ant.
IBM Watson group VP Steve Gold said, "These bright and enterprising organizations have discovered innovative ways to apply Watson that can deliver demonstrable business benefits.
"Their ideas, along with many others we received, confirm our belief that putting Watson into the hands of entrepreneurs will make cognitive systems the computing standard of the future."
GenieMD has created an application centred around health. While the app is not new - with six versions having been released already - its baked-in Watson integration is.
The apps' creators explained, "When a customer has a health question. GenieMD rephrases the question based on the medical conditions, medications, allergies, etc. and forwards the modified question to Watson to receive a targeted and specific answer."
Majestky Apps' Fang - which stands for Friendly Anthropomorphic Networked Genome - looks at the education sector, and has used Watson to create an intelligent cuddly teddy bear capable of interacting with kids in natural language, adapting over time to offer "immersive, learning pathways".
Red Ant, which looks to improve the retail sector, was named the third winner of the Watson competition. The firm's app is designed to train retail sales personnel, and it uses Watson's APIs to do deep analysis of customer preferences, both based on their previous buying histories and their overall demographics.
Red Ant CEO Dan Mortimer, said, "Winning the IBM Watson Challenge is a fantastic milestone in Red Ant's evolution as a company and we are incredibly proud to be representing British technical expertise on the global stage.
"Working with Watson has been an incredible experience, and one that has provided our team with a real insight into the possibilities enabled when next generation computing power is applied to commerce. We are excited to continue our work with IBM to develop innovative solutions that promise to change multichannel retailing for the better."
The winners will each receive support from IBM to advance their concepts to market. µ