The art of taxation consists in so plucking the goose as to get the most feathers with the least hissing - Jeane Baptiste Colbert
TAIPEI: KINGSTON has announced a raft of memory and storage products in a dramatic event at the Computex trade show in Taiwan on Thursday.
Beating Asus at its own game by holding a flashy and somewhat over the top spaceship-themed press event today at the top of the Kelti skyscraper, Kingston announced updates to its SO-DIMM memory products.
As an upgrade to its Genesis, Pnp and Lovo products, all rolled under the Hyperx branded family, the firm's Impact memory is aimed at gaming and power enthusiasts.
Kingston's Hyperx Impact memory is available in frequencies ranging from 1,600MHz to 2,400MHz, which it claims is "industry fastest", in capacities of 4GB and 8GB single modules and 8GB to 16GB kits of two.
Kingston claims its Hyperx Impact memory achieved a world record for the fastest SO-DIMM frequency running at 2,666MHz and proves it in a video it published that is embedded below.
What's interesting about the Hyperx Impact memory is that it can also be used to upgrade and speed up small systems such as the Gigabyte BRIX and the Intel NUC, making them more powerful and possibly small-scale gaming machines.
Kingston didn't say when Hyperx Impact memory modules will ship, not did it reveal pricing.
Alongside announcing the Hyperx Impact family, Kingston also unveiled an M.2 2280 SATA SSD, aided on stage by 20 minimally dressed female models in wigs.
Shipping next week, the drive, which measures 22x80mm, is said to be aimed at "thin, caseless and compact form factor" products, such as notebooks like Intel ultrabooks and ultra-thin computing devices and motherboards that support the Intel Z97 chipset.
The M.2 2280 SATA SSD features a "SATA Devsleep" feature that Kingston claims manages power more efficiently while also allowing devices to stay powered on and connected without reducing battery life, so in theory it should help devices running the memory last longer from full charge even when not in sleep mode.
The announcements, joined by never-ending torrents of dry ice fog, didn't end there though. Kingston's scantily-clad white-headed models also showed off the Mobilelite Wireless G2, a storage streaming device that allows smartphone and tablet users to extend onboard device storage and stream and share content with multiple users.
Shipping later this month, the Kingston Mobilelite Wireless G2 has a 4640mAh 3.8V battery for mobile charging and a direct Ethernet port for wireless internet routing and WiFi bridging. The USB port also allows 3G dongle support, Kingston said.
"Instead of deleting files from a smartphone or tablet to create room, users can wirelessly transfer photos, movies or music to a USB drive or Flash card," the firm explained. "It's perfect for entertainment or travel as pictures, videos, songs or documents can be shared and streamed with multiple users."
The memory company added that photos and videos can be sent directly to the social media service of choice without the need to connect to a PC. Fully charged, the internal battery of the Mobilelite Wireless G2 is also capable of charging most smartphones twice.
Check out the clip of the press conference below, where Kinsgton's white wig wearing models show off a gaming headset. It has to be seen to be believed. µ
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