BRITISH MOBILE OPERATOR UK Broadband has unveiled a 4G internet service named Relish, which it claims will quickly deliver fibre speeds without a landline connection.
Launched at an event in London on Wednesday, Relish is available in Central London from today, after the firm first announced plans to rollout the service back in February 2012.
UK Broadband is the service in four offerings - home broadband, business broadband, mobile broadband and dedicated business internet for firms that use a lot of data, which will be more expensive that the basic business offering but will also offer faster speeds.
Slamming rival mobile operators, which the B2B network claims are letting down customers with high prices and inability to meet demands, UK Broadband claims Relish will offer transparent pricing, truly unlimited data, no long contracts and fibre-optic speeds, with the service offering average bandwidth of 30Mbps. UK Broadband's dedicated business internet will offer bandwidth of up to 1Gbps.
These speeds are provided by UK Broadband's own spectrum, while its mobile offering will piggyback on the Three network.
UK Broadband CEO Nicholas James said, "Relish has been designed to help busy Londoners get online quickly with Fibre-fast speeds."
James boasted that if you order Relish today, it will be delivered the next day - and will take mere minutes to set up. He added, "Call us today, we'll deliver it to you tomorrow, and we're online. No waiting in for an installation, no long-term contracts and no being forced to take a telephone line for a broadband service."
The launch of Relish comes as UK Broadband looks to curb the "unnecessary" landline tax, with rival operators forcing both consumers and businesses to lease phone lines that they likely won't use. UK Broadband boasts that as it is a data-only network, its service does not require an accompanying landline, and that means that if you move house during your contract you can take your internet with you, unless you are moving outside of London.
Speaking at the launch event today, Colm Sheehy, senior economist at Cebr, added, "We have found that, in total, landline tax costs Londoners £193m per year, which is an unnecessary cost. People rarely use their home phone, and [small and medium enterprises] said they can operate effectively without it.
Prices for Relish start at £20 for its home broadband offering, and £10 for its mobile service, although if you sign up for both you will get a £5 discount. There will be charges for the accompanying hardware, but UK Broadband notes that this will be free if you sign up for a more expensive contract.
Relish is available only in London at present, but UK broadband said that it is looking to expand its network in the future. µ