GOOGLE HAS FESSED UP that it doesn't employ many female or non-white staff, even though of course it says it would like to and sees the benefits of having a more diverse organisation.
The firm has published data on the gender breakdown of its workforce for the first time, revealing that only 17 percent of technical roles are taken by women.
The balance between the sexes is slightly more even across all roles, with a 30/70 percent split. However, women are much better represented in non-technical roles, at 48 percent, than in other areas at the web giant.
As well as accounting for only 17 percent of technical positions, female staff make up only 21 percent of leadership roles, with men dominating at 79 percent.
Sadly and unsurprisingly, Google's preference for hiring men is representative of the wider information technology (IT) industry. At present, women account for somewhere between 15 and 18 percent of IT professionals, a figure that the British Computer Society (BCS), The Chartered Institute for IT, said has fallen significantly in recent years.
On the ethnicity front, Google also shows a leaning towards white males for its most senior positions. Almost three-quarters of leadership roles go to white people, compared to 23 percent Asian, only two percent black and one percent Hispanic.
In technical roles, Google quite likes people from Asia, who make up 34 percent of its workforce. But there are still only two percent Hispanic and one percent black technical staff compared to 60 percent white.
Google has admitted it could do better at attracting women and ethnic minorities to the company, an objective the firm says will lead to "better decision-making, more relevant products, and makes work a whole lot more interesting".
On publishing the workforce statistics, Google noted, "We're not where we want to be when it comes to diversity. And it is hard to address these kinds of challenges if you're not prepared to discuss them openly, and with the facts.
"All of our efforts, including going public with these numbers, are designed to help us recruit and develop the world's most talented and diverse people."
Speculation that Sergey Brin plans to "make work a whole lot more interesting" by employing some hot Asian babes couldn't be confirmed. µ
It's time for our regular two-step through the Google news
Bug bounty offer: accepted