HARDWARE MAKER LG took the wraps off the LG G3 at an event in London on Tuesday, a flagship smartphone that trumps its rivals with a Quad HD display.
LG clearly has looked to get one up on the likes of Samsung and Sony, equipping its flagship LG G3 with a 5.5in 2560x1440 Quad HD screen, equipping it with a pixel density of 538ppi, and slamming Steve Jobs' previous claims that users can't see the benefits of displays above 300ppi. In comparison, the Galaxy S5’s screen comes in at 432ppi and the Xperia Z2 at 424ppi. There’s also barely any bezel surrounding the LG G3’s display, which means it offers an almost full-screen experience.
In terms of design, the G3 features what LG calls a "lightweight metallic design", and much like the iPhone 5S, for example, it will be available in black, white and gold colour options. Similar to the LG G2, the G3 comes with its physical controls on its rear, with LG boasting that its "floating arc" shape makes these controls easier to operate one-handed.
Despite rumours of a Qualcomm Snapdragon 805 chip, the LG G3 touts a quad-core Snapdragon 801 processor, paired with 2GB RAM and Google’s Android 4.4.2 Kitkat operating system.
As usual with LG, this comes skinned in the firm’s own custom user interface, which adds some subtle software tweaks to its flagship handset. These include Knock Code, a feature that allows users to unlock the handset by tapping on its screen; Smart Notice, a new tool which offers users tips such as ‘Would you like to erase the apps you haven’t been using?'; and Quick Circle, six apps reworked into a circular shape for use with LG’s Quick Circle G3 case.
Dr Ramchan Woo, head of smartphone planning at LG said, "What users want is more simplicity. Smartphones rely more on complicated technologies, but we don’t want to have to rely on manuals in order to use them.
"LG G3 is smarter and more organised, and can offer you tips. For example, it will tell you if you need an umbrella before you go to work."
The LG G3’s camera is quite a big deal too, according to the firm. The LG G3 touts a 13MP rear-facing camera, and while it features all of the usual bells and whistles such as a dual-LED flash and optical image stablisation, it’s also the first to feature ‘laser auto focus’, which the firm claims will make images much sharper and quicker to shoot.
There’s also a 2.1MP camera on the front of the G3, which LG claims makes it perfect for selfies.
Beyond this, the LG G3 also features a microSD slot, a 3,000mAh battery, support for wireless charging and a one watt speaker with "boost amp".
The LG G3 will be available in the UK from early July, with O2, Three and Carphone Warehouse announcing themselves as stockists. There is no word on pricing just yet. µ