One of the first duties of the physician is to educate the masses not to take medicine - Sir William Osler
BOTH ANDROID AND IOS increased their dominance in the UK smartphone market during the three months ending April, at the expense of Blackberry.
That's according to the latest statistics from Kantar Worldpanel Comtech, which shows that for the three months ending April 2014, both Android and iOS made gains in the UK smartphone market.
Android's share climbed one percent giving Google a 52.8 percent hold on the market, while iOS grew 2.2 percent despite no recent iPhone launches, giving Apple a 30.2 percent slice of the market.
This likely was at the expense of Blackberry, which saw its marketshare sink by 3.9 percent, leaving it with a mere 1.6 percent of the UK market, just a month after the firm's CEO admitted he would consider leaving the handset market if Blackberry's smartphone woes continue.
Windows Phone, which seems to have wrestled third-place away from the struggling Canadian phone maker, saw its market share grow 0.9 percent during the three month period, giving it a 10.1 percent share.
Android's one percent quarterly growth isn't just at the expense of Blackberry, Kantar noted, and is likely to be credited to the emergence of smaller manufacturers. The research firm revealed that Huawei saw 123 percent growth during the quarter, with little-known manufacturer Wiki also demonstrating double-digit growth during the three month period.
Dominic Sunnebo, stategic insight director at Kantar Worldpanel Comtech, said, "Across Europe there is an accelerating trend of fragmentation in the handset market as smaller brands gain real traction.
"Established brands like Motorola and Sony are showing resurgence and newcomers to the European market such as Huawei and Wiko are challenging the established names. Consumers are starting to realise the true cost of handsets, and as a result they are shopping around to find cheaper alternatives."
Kantar also notes that Motorola is also seeing ressurgence in the market, likely thanks to the success of its affordable Moto G smartphone. µ
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