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Pebble trumps both Samsung and Sony in smart wearables market

Canalyst claims Kickstarter success story claimed 35 percent of the market
Fri May 23 2014, 13:04
Pebble Steel smartwatch at CES 2014

PEBBLE IS OUTPERFORMING both Sony and Samsung in the smart wearables market, research firm Canalys has reported.

Canalys took a look at the smart wearables market for the first quarter, revealing that Pebble got 35 percent of the market globally, compared to Samsung and Sony's respective 23 percent and 29 percent shares.

The research firm didn't reveal how many devices each firm managed to shift during the three month period, but a report earlier this week claimed that Samsung shifted 500,000 units between January and March. However, Canalys reported that "total smart band shipments fell short of half a million units" during the first quarter. We have asked for clarification.

Canalys VP and principal analyst Chris Jones said, "Pebble Technology launched the Pebble Steel and the Pebble appstore and grew at a healthy rate during [the first quarter], managing to achieve smart band market leadership for the quarter with a 35 percent share of worldwide shipments, ahead of both Sony and Samsung.

"[Samsung] must make some big steps to improve sell-through and customer satisfaction with its new products."

Canalys also took a look a basic wearable devices, which includes kit from Fitbit and Nike that lack smartphone functionality found on the Samsung's Gear 2 smartwatch.

Fibit dominated this sector of the wearables market, the research firm noted, claiming almost 50 percent market share. Jawbone saw its marketshare grow rapidly too, while Nike's share of basic band shipments dropped year on year to 10 percent.

Canalys analyst Daniel Matt said, "The Fuelband has frankly been outmatched on sales. Its competitors' speed, international reach, broader channel distribution, integration with other fitness communities, superior web sites and multi-platform support have proven to be major advantages."

However, the research firm is expecting Nike's fortunes to turn around, noting that its software is likely to extend to Apple's upcoming smart band device, which it expects to debut in the second half of the year. µ


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