BRITISH MOBILE USERS would rather have better battery life than any other feature.
Forget brand, camera, processor, apps and everything else that the marketers throw at punters to sell mobile phones. What Britain wants is longer battery life, according to a survey by market research firm GMI.
An overwhelming 89 percent saw battery life as "important". However, not all responses were as practical, as the second most important factor at 68 percent was brand name, showing that mobile users are slaves to fashion too, with processor speed just behind at 67 percent.
Bottom of the list was touchless payment, reflecting the slow take-up of NFC at just 20 percent. More worrying for the mobile networks that have invested billions in 4G technology, 4G capability scored just 36 percent. This will be of particular interest to BT, which plans to roll out its 4G service "within weeks".
The effect of battery life falls along age lines, reflecting the different usage patterns of different generations, with 29 percent of 18 to 24-year-olds running out of phone power at least once a day.
In spite of this, only five percent of respondents carried a spare battery, and just four percent have a battery charging case.
Improvements in battery life have largely been as a result of improvements in power consumption, such as lower power flash memory,Bluetooth Low Energy and more efficient LED screens. Until someone invents significantly more efficient battery cells, this will likely remain the case. µ