GOOGLE HAS FUELED speculation that it has its sights set on the enterprise market by acquiring corporate data manager Divide.
Divide was launched as Enterproid and received startup funding from Google Ventures, suggesting that it was groomed for acquisition from the outset.
Divide works by putting corporate data into a separate "container", meaning that even in a Bring Your Own Device (BYOD) environment, the business can manage access to its data, leaving the rest of the phone free for personal use and customisation.
Divide will be rolled into Google's Android software group with its staff becoming full time Googlers.
This tactic should come as no surprise to anyone who has watched the progress of Samsung's proprietary Knox security software, which is designed to protect sensitive data on mobile devices. Samsung recently confirmed that the suite has just 1.8 million active users so far.
Android lags behind its rivals in the enterprise market, and although the days when Blackberry was the go-to device for workers is long gone, Google has failed to capitalise on this gap in the market, with many businesses choosing iPhones, partly because that's what their executives have.
The main event of the Google calendar, Google I/O, is just around the corner, and Google is expected announce a new version of Android, provisionally named Lollipop. It is widely anticipated that the enterprise will feature heavily in this next release as the one area of the mobile market where it has failed to dominate. µ
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Googled out yet?