MICROBLOGGING NETWORK Twitter is reportedly ready to make a move on music sharing outfit Soundcloud, in order to extend its reach.
The social network landscape is crowded and Twitter is faced with heavily investing competition. Facebook has put many zeroes into things like Snapchat and Oculus Rift and Google is hotly tipped to blow a billion on console games network Twitch.
Today Twitter reportedly is fingering its chequebook and clicking through Soundcloud information.
Recode said that both firms are considering their combination, and cites sources close to both Twitter and Soundcloud.
Twitter has spent money before and it has had music features. Recently it kicked cash into an advertising outfit called Mopub and last year it launched Twitter Music with some gushing celebrity support. However, it later shuttered the Music app earlier this year.
However, while it was keen on music, the firm talked up the importance of music to it and its importance to music.
"Twitter and music go great together. People share and discover new songs and albums every day. Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician," said the firm in a blog post at the launch of Twitter Music.
"This is why artists turn to Twitter first to connect with their fans - and why we wanted to find a way to surface songs people are tweeting about."
Twitter is coming up on eight years old. While it has over 900 million registered users, around a half of these are thought to have never posted a tweet. Twitter claims that it has 232 million accounts that log in at least once a month.
Soundcloud declined to comment on the rumours. µ
Tags: Social Media