GOOGLE HAS HIRED fashion executive Ivy Ross as the head of Google Glass, ahead of the augmented reality spectacles' mass market launch.
Ross will take over Google's Glass division next week, starting at the firm on 19 May. Presently she is CMO of art.com, after previously working for high street brands Gap, Calvin Klein and Swatch and designing for firms including Disney and Mattel.
Ross also led design at eyewear firm Bausch & Lomb in the 1990s, so she likely knows more than a thing or two about eyewear design.
Writing on the Google Glass Google+ page, Ross said, "My name is Ivy Ross, and I'm excited to be joining Google on Monday, May 19 to lead our Glass efforts.
"With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?
"I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start. And I look forward to learning even more from you, and experiencing Glass together."
Ross's appointment comes just days after Google Glass went on general sale in the US, with Google making the augmented reality spectacles available to American punters with a spare $1,500.
Ross will no doubt be tasked with encouraging punters to part with their money, and likely will look to change the public perception surrounding Glass following its mooted UK launch later this year. µ