PARIS: HUAWEI HAS LAUNCHED its latest flagship smartphone, the Huawei Ascend P7, and is touting the LTE Android handset as its most advanced yet.
The Huawei Ascend P7 has a design that's similar to that of its predecessor, the Huawei Ascend P6, and is built to be as thin and light as possible, measuring in at 6.5mm thick and weighing 124g.
The handset features several top-end internal components including a 5in 1920x1080 resolution 441ppi IPS display and a custom quad-core 1.8GHz HiSilicon Kirin 910T processor.
The Huawei Ascend P7 will feature dual 13MP and 8MP cameras, and advanced LTE 4G connectivity technology. The 13MP rear camera will feature a DSLR level Image Signal Processor (ISP) which Huawei claims will radically improve image quality and low light performance, while the front-facing 8MP camera apparetly will be ideal for "groufies" - known to everybody else but Huawei as group selfies.
Huawei CEO Richard Yu noted the Ascend P7's camera sensors and advanced LTE connectivity as key selling points, claiming that they will enable it to outperform competing high-end handsets like the Samsung Galaxy S5 and Sony Xperia Z2.
"We wanted to make the Ascend P7 the most elegant and powerful phone available. To do this we did several things," Yu said.
"We redefined the camera experience on the Ascend P7. These days people want their smartphone to also be their camera so they can capture exciting moments in their lives. So we worked make the P7's camera the best.
"On top of this we gave it 4G. This is because 4G is here this year globally and everyone in the world wants it. We are the largest supplier of 4G in the world, we have the most patents and want to leverage this to become a leader here."
The Huawei Ascend P7 will be powered by a 2,500mAh battery and will run Google Android 4.4.2 Kitkat mobile operating system skinned with Huawei's custom Emotion 2.3 user interface (UI). The Emotion UI adds a number of custom features including over 100 user themes. The user themes alter the Android user interface to optimise the phone for use in specific situations.
Yu said that he expects the Huawei Ascend P7's advanced technologies to help Huawei survive a fast approaching consolidation in the mobile market.
"The smartphone market is getting more competitive and I don't expect there to be as many companies competing in it in the near future," he said. "Huawei is currently the third biggest smartphone maker in the world and is going to continue growing."
Yu's comments comments come during a transitional period in the smartphone industry. Former powerhouse phone maker Nokia sold its smartphone device division to Microsoft earlier this year, and once-was business handset heavyweight Blackberry has also seen significant loss of market share over recent years.
The Huawei Ascend P7 will be available in the UK in May costing €450.
Check back with The INQUIRER for a full review of the Huawei Ascend P7. µ