VIRGIN MEDIA announced the launch of "quad-play" bundles on Tuesday, packages that combine a SIM-only mobile deal with broadband, TV and landline services.
Virgin Media claims the bundles are the first of their kind, and told The INQUIRER that it will allow subscribers "to get more bang for their buck".
Handily, one of the bundles is named Big Bang, and is the cheapest of the two that Virgin Media launched today. The Big Bang bundle costs £30 a month for a minimum of 18 months, and gives subscribers 100MB broadband along with home phone services and Tivo, plus the option to add Sky Sports and Movies. The price increases to £35 for those who want a mobile SIM included.
The more expensive alternative is Virgin Media's £45 Big Kahuna bundle, which delivers the firm's fastest 152Mbps broadband along with landline and TV services. The Big Kahuna also offers a mobile SIM with 250MB of data and unlimited texts and minutes for £5 extra per month, bumping the price to £50.
Virgin Media COO Dana Strong said, "Our fantastic new bundles deliver unprecedented value as standard. For the first time, households will be able to get the best broadband together with the UK's best value mobile SIM, as part of a bundle perfectly tailored to the customer's needs.
"And I'm delighted our current customers have the chance to enjoy this fantastic new flexibility and unparalleled value first."
Virgin Media's quad-play bundles are available now to existing subscribers, and will be available to new customers from the end of May.
The launch of these new bundles come just weeks after Virgin Media was named the fastest internet service provider (ISP) in the UK by Ofcom. µ
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