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UK music streamer Bloom.fm shuts its doors

Long term investor pulls money rug out from under outfit
Thu May 01 2014, 12:38
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UK MUSIC STREAMING SERVICE Bloom.fm has lost a major investor and is closing, despite having more than one million registered users.

The service, which was available via an app and a web player, was popular in the UK and offered users a few different ways to pay for access to content.

The app waswas available for both iOS and Android, and claimed to have 22 million tracks in its network and hundreds of radio stations. Bloom.fm claimed to have had over one million users, but that is moot now, as it will be no more.

"We'll keep this short because we're pretty shell-shocked. It's game over for Bloom.fm," it said in a statement. "Our investor, who's been along for the ride since day one, has unexpectedly pulled our funding.

"It's come so out of the blue that we don't have time to find new investment. So, with enormous regret, we have to shut up shop."

The business, which was launched relatively recently, was doing well, it said, and it had managed to sign up 1,158,914 registered users.

"This is a poetically crappy turn of events as our young business was showing real promise. Our apps and web player are looking super nice," it added.

"A massive thanks to everyone that helped us get this far. We're absolutely gutted. But it's been a real pleasure."

Bloom offered both paid for and free user accounts. Free users got access to a collection of radio stations. A full Bloom account would cost you around £13 a month and let you stream or "borrow" - its term - as many songs as you like.

Things were looking good for Bloom.fm as recently as last month. On Twitter the outfit suggested that it rattled Apple, explaining that it had been banned from advertising on its network.

It said, "Apple just banned our ads because we're 'a competitive service to iTunes Radio and it is against Apple policy' We must be big time now ;)" µ

 

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