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Acer: We're not giving up on the PC market, but our laptops are not selling

Although sales of Windows 8 devices are on the up
Fri May 02 2014, 12:51

Ccer Iconia w4 with crunch keyboardNEW YORK: ACER HAS SAID that it has no plans to exit the PC market, despite poor sales of its devices.

In the PC market, Acer still holds a spot in the top five vendors, although the firm is struggling to compete with HP, Lenovo and Dell, which rank higher in market share.

During an interview with The INQUIRER, Acer VP Jerry Kao affirmed that the firm will continue to fight in the PC market, despite its Windows laptops and PCs struggling to make a dent commercially.

"The PC market is very tough, but we will not give up our PC business," Kao said. "The cruel reality is that notebooks are our core business, but they are not very popular commercially.

"Don't get me wrong, PC sales still account for more than 50 percent of our business, and sales of Windows 8 devices are improving, but we're in this transition period and we need to act aggressively to transform the company."

This transition will see Acer focus more heavily on mobile and tablet devices going forward, Kao said, with consumers now shifting towards touch. However, as is apparent with the firm's new Iconia One 7 and Tab 7 tablets, the firm isn't trying to compete with the likes of Apple and Samsung, with Kao saying that instead, Acer is looking to dominate the remaining, albeit small affordable segment of the tablet market.

"We will be very aggressive in the tablet market, especially when it comes to pricing. We are not fighting with Apple and Samsung, we are looking to dominate the remaining 15 percent."

With this focus on touchscreen devices going forward, Acer will act agressively to configure all of its PC and notebook devices with touchscreens, with Kao saying it has become something that consumers now can't live without.

"For almost every notebook, we're going to have touch supported. I think touch is something that when people get used to it, they cannot live without it - and prices are becoming cheaper and cheaper."

Kao also went on to speak about Chromebooks, saying that the popularity of Google's Chrome OS should have Microsoft on its toes. µ


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