APPLE'S IPHONE SALES picked up slightly in the first quarter in Europe, while Android remained the dominant mobile operating system by far and Windows Phone sales struggled, according to the latest smartphone sales data from Kantar Worldpanel Comtech.
Apple iPhone sales took 19.2 percent of the European market in the first three months of 2014, up by 0.1 percent, and Android increased its lead by 1.5 percent with 70.7 percent market share as Windows Phone remained a distant third with an 8.1 percent share.
In the UK, Android had 56.2 percent market share while Apple had 32.1 percent and Windows Phone had a slightly better 9.1 percent share. The market research firm said smartphone penetration in the UK reached 71 percent in March, accounting for 88 percent of mobile devices sold in the first quarter.
In the US, both Android and Apple did somewhat better in the first quarter, with 57.6 percent and 35.9 percent of smartphone sales, respectively, while Windows Phone trailed with 5.3 percent.
Android dominated the huge Chinese market in the first quarter with 80 percent market share, while Apple had 17.9 percent and Windows Phone had one percent.
With regard to the world market overall, Kantar Worldpanel Comtech strategic insight director Dominic Sunnebo said, "Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia. By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones." µ
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